About us

Aflora has grown from the dream and creative vision of Mexican-born NYC artist Maxine Nienow and Californian hospitality-industry veteran Ian Russell whose beliefs in sharing magic, wonder, and exploration through artful experiences brought them to the Caribbean jungles of Tulum. Partnered with iconic development firms LUXMA and Shangri-la, Aflora embodies the magic and wonder of the dynamic spirit of Tulum.

Our story is told through the works of our many creative collaborators and partners. From our brand identity, crafted by Studio Koh and Savvy, to our uniquely endemic architecture & styling from the firms of B-Huber, Tacher Arquitectos and Rocarols Studio.

We curate an international community of creative residents to gather, learn, and exchange wisdom and skills in an ecologically-mindful environment.